Posts Tagged ‘Twitter’

December 9th, 2011

“The big 3″

By Allie

Around think creative we refer to Facebook, Twitter and YouTube as ‘the big 3,’ so it makes sense that if one rolls out some major changes, so will the other two.

Lets start with Facebook. Now as you may have heard we [nerds] at think creative group have already taken advantage of the early release of Timeline for developers—and we love it. According to a number of reports Facebook has begun to roll this out to the general public so we expect to see some major changes to the way users create and share content.

Facebook also made some major changes to fanpages with analytics and general settings, including how to see who your fans are [phew, we thought we were going crazy for a minute.] and a subscribe button on websites. We also anticipate Timeline will eventually be rolled out to include brand pages, especially seeing as Twitter just announced their own major re-design and branded pages. 

Not only will Twitter users see a new homepage, activity and connection feeds and detailed searches—their personal pages have been made bigger, cleaner and have a left-sided feed. For marketers, Twitter has released brand pages for big names like American Express, Coca-Cola and Verizon.  They include custom headers, featured tweets and auto-expanding photos and videos.

Speaking of videos, YouTube also rolled out some major changes to the public. Maybe they are trying to give Netflix and iTunes a run for your money—but the major emphasis on channels means users are able to choose template styles, rent movies [no more “trendy movie”, part 1/15?] and all around create a more custom and cleaner looking page.

These are just some of the major changes we are seeing with the big 3, we expect a lot more innovation in the immediate future as they continue to battle it out for users. Until then, enjoy this awesome Mashable slideshow of the most creative Timeline cover photos. 

October 6th, 2010

Social Media + Branding Review – Updated

By aliparmelee

I gave this presentation today in Fairfield. In prepping for the discussion, I was amazed to see  how quickly things change. Here is our social media presentation that has been updated with the most current statistics.

Crazy to think that just 5 months ago we thought 13 hours of video uploaded every minute to YouTube was a lot…it’s now up to 24 hours of video uploaded every minute! And the demographics of who is online is definitely shifting too.

Take a look at our updated version of Social Media + Branding and let us know if you have any questions.

August 12th, 2010

What’s your social media style?

By aliparmelee

This is a common question that we answer for our clients. Obviously, everyone is different and our recommendations take that into consideration. For example, we would never have our client  ZINC [one of New Haven's most amazing restaurants] use the same strategy and plan as another client, Veritas Press [one of the nation's leading classical Christian education publishers]. They have two wildly different audiences, styles and goals.

So where do you begin?

KNOW WHERE YOU’RE GOING
First of all, you have to review your  social media strategy to make sure you are actually using the right social media outlets for your goals and target audience. We say this all the time, but you have to know where you’re going to get there. If you are floating around without a plan, you’ll never get there.

KNOW HOW YOU ARE GOING TO SAY IT
Then determine how are you going to implement your social media style. Who is talking for you? Do you have one company voice? Is everyone in the company allowed to represent [if yes to this...make sure you have a social media policy in place!!]?

KNOW WHAT YOU’RE GOING TO SAY
Are you available to answer questions like a confident because that is what people are used to from your company for customer service? Are you simply sharing daily specials and deals? Are you building a larger feel-good community presence and participating in charities? Are you running contests and giveaways? What fits with your business model and style?

REMEMBER WHO YOU ARE
Finally, the critical point to remember is to be true to yourself. You need to look at your overall brand positioning and make sure you represent your brand properly. Selecting the right tone is crucial. And how you say what is you say is paramount. Are you more formal? Are you edgy? Are you passionate? Or matter of fact?

Whatever you do, just make sure it matches your brand!

Here is a great article from Matthew Latkiewicz for Mashable with even more information and 5 examples of different social media styles and tones.

“It is important that you think through how you want to engage your customers on Twitter and elsewhere on the social web. It’s important to stay true to your brand but also to make clear the ways in which your customer engagement style furthers the type of relationship you want with your customers and potential customers.”

April 23rd, 2010

PRSA / Southern CT Chapter Presentation – Social Media Review

By aliparmelee

Thanks again to John Hodgins and Michelle Wade for having me present on social media today. And thanks to all the attendees. I hope you got some good ideas!

Please let me know if you have any questions.

April 1st, 2010

Do Good. Think Big.

By aliparmelee

Do Good. Think Big.

IT’S TIME…we’ve just announced our non-profit contest for Connecticut organizations.

We know that non-profits are typically overwhelmed, understaffed and have a non-existent budget. But they need to communicate with their target audience why they need support—from volunteers, donations and overall support of your cause. But where to start? How do you get in front of them with an easy to manage communications plan?

That’s where we come in.

We love non-profits. And we love Connecticut. So we figured, why not help out a non-profit in Connecticut! We are donating our online branding expertise to help your cause develop a strong online strategy, from social media, to blogs, to emarketing.

CONTEST DETAILS:

We want to hear your story
Tell us about your non-profit organization. What makes you so special? How do you “do good” and why you should be chosen? Remember…tell a good story about your cause because the public will be reading your story and voting to determine the finalists. So you don’t need to just tug at our heartstrings…you need to tug at everyone’s!

How do you win?

  1. You submit your non-profit’s story to our contest.
  2. Tell your existing fanbase to vote for you.
  3. Get the most votes to be one of the top 5 finalists.
  4. Our panel of judges will make the final selection.

Enter at: facebook.com/thinkcreativegroup

What’s the grand prize?

  • Marketing assessment with suggestions and blog, social networking and eblast strategy
  • Website analysis
  • Set up or enhance Facebook, LinkedIn and Twitter pages
  • Set up blog
  • Set up up to 2 eblast templates

VALUE: $7,750

Runner Ups [4 to be exact]
Here’s the kicker…while there’s only one grand prize, all five finalists will be winners. We’ll be providing 1% of our profits to multiple non-profits. Each time a client signs on with us, they will be able to choose from a list of non-profits they would like the proceeds of their sale to go to—and the 5 finalists will be on the list!

So pass it on to your non-profit friends!!

February 18th, 2010

Juggling social media

By aliparmelee

Facebook. Twitter. Linkedin.  Maintaining all of your social media outlets for your marketing [and personal life] can be a time suck. We are constantly asked if there is an easy way to maintain and monitor accounts.

YES! TweetDeck.

It’s free and works on macs and pcs. I would be lost without my tweetdeck. You can pull in your accounts and even manage multiple pages within the accounts. Take a look at this article in Fast Company for more information too.

Thank you tweetdeck!

February 10th, 2010

Social Media: a fad or a revolution?

By aliparmelee

Okay, we’ve said this before and we’ll say it again. Social media is here to stay.

I know people are starting to get it and understand it. But what about businesses? Let me get on my soap box for a minute. If you are not using social media to reach your audience, you’re not reaching them effectively and consistently. At least not without having an absurd marketing budget. You need to participate in the online community to embrace your audience. Because whether you are a B2B or B2C company, those lines aren’t as clear online. Instead social media has made online marketing B2E—Business to Everyone.

Years to reach 50 million viewers:
Radio-38 years
TV-13 years
Internet-4 years
iPod-3 years
Facebook-added 100 million users in less than 9 months
iPod application downloads-hit 1 billion in 9 months

78% of consumers trust peer recommendations. And 80% of Twitter updates are on mobile phones. That means with people updating any time from anywhere, your business better be doing amazing customer service.

And if you’re still not sure, check out this quick video on Socialnomics 09 [that's where these stats are from].

December 8th, 2009

Twoddler for me, a Twoddler for you

By admin

As someone who spends her days working in social media, researching its trends and strategizing how to incorporate into client’s goals, I consider myself pretty up on the news.

Okay, okay. I am uber connected at all times. My laptop is always on and a two steps away. My iphone is always charged and at my fingertips. I have apps on my iphone for everything from depositing checks by taking a picture, to counting contractions when I went into labor, monitoring what I feed my daughter, to updating my twitter and facebook accounts.

But this may be too much for me. FastCompany featured “Twoddler” today. If you think that Twoddler sounds a lot like Twitter and toddler…you’re pretty perceptive. Twoddler is the winner in the 2009 Innovative and Creative Applications competition that allows toddlers to communicate it’s moods and actions in a Twitter format.

“When a baby plays with the toy now the electronics work out what’s going on and send a Tweet that corresponds to the baby’s actions. For example, if the baby plays with the button that has a picture of mom on it for longer than a few minutes, a Tweet will go out with text something like “@mom. Baby is missing you lots.”

Twoddler is still in prototype, so I have time to wrap my head around this. As crazy as the idea seems to me, I know how happy I get just thinking of knowing that my 8 month old daughter smiles when she recognizes me. To know she misses me just may be worth getting her on the technology route too!