Archive for the ‘speaking/events’ Category

June 8th, 2011

Using SEO + Social Media to supercharge your online brand – GNHCC presentation

By aliparmelee

SEO loves social media. There…I said it. People don’t realize how important they are for each other, but they are. After all, they both rely so heavily on popularity, engagement, relevance and authority. So Dawn and I shed a little light today…

A big thanks to Rob Thomas and John Howlett [not to mention Steve Cartier] for inviting Dawn and me back to the Greater New Haven Chamber of Commerce’s Tech Council series.

October 6th, 2010

Social Media + Branding Review – Updated

By aliparmelee

I gave this presentation today in Fairfield. In prepping for the discussion, I was amazed to see  how quickly things change. Here is our social media presentation that has been updated with the most current statistics.

Crazy to think that just 5 months ago we thought 13 hours of video uploaded every minute to YouTube was a lot…it’s now up to 24 hours of video uploaded every minute! And the demographics of who is online is definitely shifting too.

Take a look at our updated version of Social Media + Branding and let us know if you have any questions.

July 13th, 2010

Kitchen ZINC: Make Your Own Pizza Contest Case Study

By aliparmelee

I thought I would share a case study that I presented today at the Social Media Club’s event for Social Web Week 2010.

I had the privilege of speaking on a panel with Andre Yap and Amy Desmarais, owners of Ripple 100 and Giulia Gouge, owner of SheSoSocial. Each of us reviewed different case studies that focus on using social media in a cost-effective and plain-old effective way.

I, of course, talked about Kitchen ZINC and our Make Your Own Pizza Contest. Incase you hadn’t heard the final details, this promotion was wildly successful. We received thousands of votes, met all of our goals…and the client was happy!

So without further delay, here is the presentation that reviews the case study and also shares some helpful tips on creating your own interactive contest.

April 23rd, 2010

PRSA / Southern CT Chapter Presentation – Social Media Review

By aliparmelee

Thanks again to John Hodgins and Michelle Wade for having me present on social media today. And thanks to all the attendees. I hope you got some good ideas!

Please let me know if you have any questions.

April 21st, 2010

Email Open Rate Presentation

By aliparmelee

In case you wanted to refresh your memory, or even if you missed the presentation today, we wanted to be nice and still share.

Let us know if you have any more questions on how to increase your email open rates.

April 20th, 2010

Busy, Busy, Busy month of events

By aliparmelee

April is a busy month for the think creative group team. We’re hitting and hosting a variety of events around New Haven.

Improving Your Email Open Rate—When Clear and Concise is BETTER
We’re hosting a complimentary workshop Wednesday, April 21 at 12:30 at the Greater New Haven Chamber of Commerce

An Introduction to Social Media for Communications Professionals
Friday, April 23 at noon at Gateway Community College
RSVP to John Hodgins

A CADC Inspire Me Event: Leading Women
Ali has been asked to speak on a panel of creative women business owners to share our perspective on the pros and cons of being female in a traditionally male-dominated field
Thursday, April 29 at 6:30 at Kitchen ZINC

Hope to see you soon!

February 16th, 2010

How to use social media for your marketing

By aliparmelee

I had a great time talking with Nick from ALRPRA last week on social media for the service industry.

The entire experience was a great exercise in the power of social media. Nick found me on Yale Entrepreneurial Institutes archives from a presentation Dawn and I did last year. He reached out through Facebook to see if I would be interested in talking on his blog talk radio show.

We talked about a lot of things…
• Is social media just a fad?
• How can social media be used in the service industry for marketing
• How do you measure social media effectiveness and ROI
• Golden rules to keep in mind for social media
• And of course, some stats!

Take a listen and let me know if you have any additional questions!

July 10th, 2009

think creative got some good buzz in the New Haven Register

By aliparmelee

Incase you missed the article, here is a link to the New Haven Register’s article on our Facebook presentation with the Greater New Haven Chamber’s Tech Council.

July 9th, 2009

Facebook Presentation

By Dawn

Here is the PowerPoint of the Facebook presentation that we held for the New Haven Chamber of Commerce.

July 8th, 2009

Facebook Seminar

By Dawn

Facebook Seminar

We just completed a seminar for the New Haven Chamber of Commerce on how to utilize Facebook for growing your business and organization. Tomorrow, we are going to post the PowerPoint presentation to YouTube and some reference materials up here on the blog.

We really enjoyed teaming up with the Chamber and are looking forward to doing it again!